How to appear out of touch with Average Joe. Or Average Yusef.

Build an elevator for your car.

Play dressage. (What is that? I had to google it. Has something to do with horses).

Eat dog.

Criticize a candidate's wife for "not working a day in her life," despite being a stay-at-home mother of five children and diagnosed with multiple sclerosis.

Republican candidate for president of the United States and wife Ann.

Criticize a candidate's wife for wearing a veil.

Naglaa Aly, wife of FJP candidate for president of Egypt Mohamed Morsi.

How not to win the hearts and minds? Ridicule the people you're trying to win over.